Bria LaTrice is the founder and visionary behind Bria Beauty Company and the proud owner of RVA 24HR Hair and Beauty, two thriving brands that have earned her a reputation as a leader in the beauty industry. With over 17 years of experience in the hair care and styling world, Bria has developed a mastery in braids, natural hair care, silk presses, and locs, making her a go-to expert for clients seeking both quality and creativity.

Bria’s mission is centered on delivering luxurious hair care experiences that prioritize comfort, care, and a transformative outcome. Whether she’s perfecting a silk press, crafting intricate knotless braids, or tending to natural hair, her work consistently reflects her dedication to helping clients look and feel their absolute best.

In addition to her successful career as a stylist, Bria has also become a viral sensation on TikTok, known for her stunning large boho knotless braids and flawless silk press techniques. Her creativity and skill have earned her a devoted following, further establishing her as a major influencer in the beauty community.

As the owner of RVA 24HR Hair and Beauty, Bria is committed to providing unparalleled access to beauty services, offering a round-the-clock experience that caters to the diverse needs of her clientele. Through both of her businesses, she continues to inspire confidence, self-expression, and beauty with every client she serves.